FMCG stands for Fast-Moving Consumer Goods, also known as consumer packed items (CPD). These goods refer to products that are sold quickly and are often non-durable. Examples of FMCG products include soft drinks, processed foods, cosmetics like lip balm and eyeliner, deodorants, soaps, and commonly used items like toilet paper and face towels. While the profit margin in FMCG products may be relatively low, they are typically sold in large quantities, resulting in good cumulative sales. The success of FMCG products largely depends on factors such as brand equity, marketing strategies, distribution networks, and understanding consumer behavior. In India, FMCG is the fourth largest sector contributing to the country’s economy.
1. ITC Limited
ITC Ltd was established in 1910 under the name Imperial Tobacco Company of India, with its initial office located in Kolkata, West Bengal. Later, it was renamed ITC Ltd. With approximately 3500 employees, the company has achieved overall sales of around 74,979 crore INR. ITC is widely recognized for its efficient supply chain management and the production of high-quality products
2. Britannia Industries Limited
Headquartered in Bangalore, Karnataka, this manufacturing company operates under the parent company, Wadia Group. Established in 1892, it has achieved sales of approximately 12,000 crore INR.
3. Dabur India Limited
Dabur India Limited is a well-known public business enterprise. It is renowned for its products in various categories such as skincare, healthcare, homecare, oral care, Ayurveda, and more. Founded in 1884 by S.K Burman, the company operates with approximately 5000 employees across its diverse production units.
The headquarters of Dabur India Limited are located in Ghaziabad, Uttar Pradesh.
4. Amul
Amul is an Indian dairy cooperative association based in Gujarat. The management of Amul is handled by the Gujarat Co-operative Milk Marketing Federation Ltd, established in 1946. The company offers a wide range of products including fresh milk, bread spread, paneer, curd, cheese, and milk powder. In addition to dairy products, Amul also offers beverages. The company has a vast distribution network, with 50 sales offices, 5,000 wholesale dealers, and over 700,000 retailers.
5. Pidilite Industries Limited
Founded in 1959, Pidilite Industries Ltd is renowned for its adhesives, fabric resins, natural pigments, and preparation. The company has achieved sales of approximately 7443 crores. With its headquarters in Mumbai, Maharashtra, Pidilite Industries Ltd operates as a public agency. It has a total of eleven production devices spread across the country. The company employs around 6000 personnel who work directly and indirectly in its operations.
6. Emami Limited
Founded in 1974 by Radhe Shyam Agarwal, Emami Limited is a FMCG agency. The company is headquartered in Kolkata, West Bengal. Emami Limited specializes in beauty products, healthcare, and personal care. In 2020, the agency recorded sales of approximately USD 2.8 Billion.
7. Godrej Consumer Limited
Founded in 2001, this manufacturing enterprise is headquartered in Mumbai, Maharashtra. The company generates profit margins of around 10%-20% solely from its Indian units. In the current year, Godrej Consumer has experienced a sales increase of approximately 4.5%, amounting to about 414 crore.
8. Patanjali Ayurved Limited
Established in 2016 in Haridwar, Uttarakhand, this business enterprise has gained popularity in India. The majority of its products are 100% herbal and made with various types of herbs and natural ingredients. Patanjali is determined to surpass Hindustan Unilever Limited and become the leading FMCG company in India. The estimated value of Patanjali’s sales is around 30,000 crore.
9. Parle Biscuits Private Limited
Known for its specialization in biscuits, this manufacturing organization is widely recognized in India. With its headquarters in Mumbai, Maharashtra, it was established by the Chauhan family in 1929. Annually, the company generates earnings of approximately four hundred crore INR. Parle-G, its glucose biscuit, has earned the organization a reputable name. Being a private organization, it has garnered a significant reputation in the industry.
10. Tata Consumer Products
Tata Consumer Products, a subsidiary of the Tata Group, is a FMCG corporation based in Mumbai, Maharashtra. In 1983, Tata Tea acquired a stake in the James Finlay firm to establish itself as a separate entity. The following year, the company transitioned from products to consumer branding. After the launch of their original brand, Tata Tea, several other brands such as Kannan Devan, Agni, Gemini, and Chakra Gold were introduced. In 2020, the company recorded sales of 5807.99 crores, with a net earnings flow of 575.35 crores.
