A new sub-brand called CMF by Nothing was introduced by the company Nothing at the beginning of last month. Now, the company led by Carl Pei has announced that it will launch CMF by Nothing in India next week. Along with the launch, the first products from this affordable sub-brand will also make their debut in India on the same day.
| Details | Information |
|---|---|
| Sub-brand Introduction | Nothing introduced the sub-brand “CMF by Nothing” in early August. |
| Launch in India | CMF by Nothing will be launched in India on September 26. |
| First Products | Wireless earbuds and a smartwatch are the first products to debut. |
| Certification | These products have received certification from the BIS website. |
| Model Numbers | Earphones – B163, Smartwatch – D395. |
| Target Audience | Aimed at budget-conscious consumers to expand Nothing’s ecosystem. |
| Current Product Lineup in India | Nothing Ear 1, Ear 2, and Ear Stick TWS earbuds. |
| Pricing in India | Ear 1: Rs. 6,999, Ear 2: Rs. 8,999, Ear Stick: Rs. 4,999. |
| Sub-brand Concept | CMF stands for “Colour, Material, and Finish.” |
| Sub-brand Management | CMF by Nothing is managed by a separate team within Nothing. |
| Retail Availability in India | Expected to be available through Flipkart, Myntra, Vijay Sales, and select retail stores. |
| Previous Product Releases by Nothing | Nothing Phone 1 and Nothing Phone 2 smartphones. |
| Nothing Phone 2 Specs | Starting price of Rs. 44,999, Snapdragon 8+ Gen 1 SoC, and a revised Glyph Interface. |
This London-based company is planning to release new truly wireless stereo (TWS) earphones, accessories, and smartwatches under the CMF by Nothing brand. Nothing’s current product lineup includes Nothing Phone 1, Phone 2, Ear 1, Ear 2, and Ear Stick.
Manu Sharma, who is the Vice President and General Manager of Nothing India, made the announcement about CMF by Nothing coming to India on X (formerly Twitter). The launch event is scheduled for September 26, and the first products will be unveiled on the same day.
The first devices to showcase the design language of CMF by Nothing will be a pair of wireless earbuds and a smartwatch. These products have received certification from the Bureau of Indian Standards (BIS) website. The wireless earphones carry the model number B163, while the wearable is believed to have the model number D395. These new products are expected to be more budget-friendly compared to Nothing’s existing product range, with the aim of attracting more users to the Nothing ecosystem.
Currently, Nothing sells Nothing Ear 1, Nothing Ear 2, and Nothing Ear Stick truly wireless stereo (TWS) earbuds in India, priced at Rs. 6,999, Rs. 8,999, and Rs. 4,999, respectively.
CMF by Nothing was introduced by Carl Pei in the first week of August. CMF stands for “Colour, Material, and Finish.” It has been confirmed that this sub-brand will be managed by a separate team operating within Nothing. It’s speculated that CMF by Nothing products will be available for purchase through Flipkart and Myntra, as well as offline via Vijay Sales and select retail stores.
Nothing has previously launched Nothing Phone 1 and Nothing Phone 2 smartphones in the market. The latter was unveiled in July with a starting price of Rs. 44,999 for the base 8GB + 128GB RAM and storage configuration. It runs on the Snapdragon 8+ Gen 1 SoC and features a revised Glyph Interface.
